What is an internet domain?

An Internet domain is like the address of your home or your workplace.

It is used so that we can find places of our interest on the internet, in a more easy and convenient manner.

These addresses can be formed by generic words (ex: terminals, rose wines, etc.), brandables (ex: yay, flipar, etc.), geographicals (ex: Portugal, USA, etc.), numericals (ex: 888, 007, etc.), nonsense words (ex: diddcatjjsh) or Typos (ex: treminais, rose wynes) or a mix (ex: China88, Insurance-crdit, etc). The commercial value of domains will obviously be determined by the easy to remember and / or composition of relevant generic words.

All addresses are linked to a country, city, town, etc., or even to a neutral location worldwide (let us call it “Switzerland”). This location is known to be a “domain extension”. In this sense there are several types of extensions (countries) and even sub-extensions (cities / towns / etc.). But do not forget that there is also “Switzerland”!

As an example:

– A country would be .PT. BR;

– A city / village / etc, would be .COM.PT or .COM.BR;

– A neutral location (“Switzerland”), would be .COM or .NET

Like everything else in life, there is an hierarchy in the commercial value of each extension. Think about real countries, U.S. is more valuable than Kenya, right?

We, at NamesCommerce.com, have a sense of domain extensions hierarchy, based on the history of the internet. Here is our Top 6:

#1 -. COM (the “queen” of the extensions and the most used commerce word in the WHOLE world);

#2 -. Your country (example: .PT; .IT, .DE, etc.);

#3 -. Your city (only if your country restrict the use of its main extension. The best example is the extension .COM.BR where people don’t have access to register under .BR)

#4 -. NET

#5 -. ORG;

#6 – all other extensions that exist already and/or are yet to be created.

In conclusion, following the logic of the address, it remains to explain that a domain refers to a place where there is something to be visited. Be it a plot; resort; factory office; football stadium, etc … you will find something when you type a domain in your browser. In this context, we can say that the land is your hosting service (AKA servers) and factories, offices, etc. are the websites.

But unlike the physical world where everything starts with a land plot, in the virtual world of the internet it all starts with an address within an extension, unique and extremely valuable.

Why choose a generic domain?

Being that the consumer wants direct information, the consumer type the generic word about the topic / product / service he wants in the browser. This is the strength of a generic. It’s the same reason why you’re reading this text!

Each market has its generic word that determines it. For example, gym for the same or sports medicine for this area of medicine.

Owning a domain that defines the commercial area where your company acts, means being above your competition. Being a Leader with a top level domain defines your company towards your target audience and highlights your business from your competition.

A perfect example of this is the domain Books.com, acquired by Barnes & Noble, or the domain Loans.com, bought by Bank of America.

Many people think the markets are led by brands, but the truth is that markets are made up of consumption habits. Brands fight each other to lead these habits so imagine the benefits of having the domain that describes the habit.

Instead of spending money on marketing to tell the consumer that you are a brand for that consumption habit, make your company BE that habit.

On the Internet that is possible with a generic domain.

What is Type-In traffic?

Type-in traffic is the amount of time a consumer writes the word directly in the browser. For example, someone looking for a gym in Portugal; Brazil; Angola; etc types in ginasio.com in the browser, instead of searching in any search engine.

This type of traffic is highly qualified because the consumer is looking for something he wants without the “noise” of the search results of Google, Bing, and other search engines.

There are millions of people who type words directly on the browser and most likely you are reading this text because you did the same with one of our domains.

If the type-in traffic proves that the consumer is governed by habits, and not by brands, then add the fact that you did not pay anything for this qualified traffic.

Why pay for something that is free?

Beyond these signs of money saving in Marketing and Advertising, we have to refer to the conversion rates. If a qualified consumer is visiting your site, then the chances of converting into sales are higher than if a consumer clicks on an ad they saw at that moment because it was offered to them at a random time in their life.

Type-in traffic is directly connected to thoughtful shopping and not impulsive clicks. What does it means to your company if you have 100 000 visitors in your website if no one buys anything?

Also, it is safe to say that top level domains already have many visitors included (even if there isn’t a website there) and that these visitors are prepared to buy what you sell. This fact leaves you with the task of converting a visit into a sale instead of having the hard and expensive work of capturing leads for your business and converting them into a sale. One less step to success it’s not taking a shortcut. It’s just working SMARTER!

Why a .pt domain?

Having a domain in the. pt extension means investing in a country that has an habit of using its own extension. This is easily checked on a daily basis, since any company that wants to have its presence in Portugal makes use of this extension.

How much is the habit of your target audience worth?

There are countless cases and examples of businesses, large or small, that already use this extension to sell their products. Thus, a domain in the. pt extension is an excellent investment which you will not regret. Just look at companies that already had their .com domain, but since they wanted to enter Portugal, they’ve bought the .pt version.

If you want to test this assertion, just think of a company and add the extension. pt in your browser. Try it.

In addition to the usual, there is also the advantage of using English words that are identified in Portugal without requiring the use of translations. Portugal has in its education system the English language as a mandatory class and it’s very common for consumers to identify products under its original English name version.

One of many examples of this is the word “Smartphones” that does not require translation in Portugal as anyone identifies the type of product, as well as that this designation is used daily by this business segment to advertise this word … and they spend millions to do that.

Did not find the answers?

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